Tobi Jo Langmo | Senior Information Architect
Phone: 415-690-6452
E-mail: tobi (at) tobijo (dot) com

Senior Information Architect with 7 years experience synthesizing business and user requirements into strategic interactive products. Leader of several large-scale Web redesigns, overseeing information architecture, concept prototyping, usability studies, visual design boards and presentation of deliverables to client.

Senior Information Architect, Avenue A | Razorfish
Sept. 2006-Present | New York, NY

• Designed interaction flows and wireframes for user generated content, user registration systems, business travel guides for http://www.Portfolio.com
• Managed a Junior User Experience Designer
• Planned deliverables and documentation
• Created sitemaps
• Created clickable PDF prototypes for user testing
• Projects: NBC/Universal, Conde Nast Publications/Portfolio.com

Senior Interaction Designer, Time Inc. Interactive
Apr. 2005 - Sept. 2006 | New York

• Establish overall interaction model, information architecture and site mapping for large-scale Web sites
• Assess potential success of new Web products
• Design Web 2.0 features such as user registration, social networking, Web logs and scribble boards
• Direct supporting Interaction Designer
• Design interaction flows and use cases
• Lead brainstorming and creative problem solving sessions
• Design navigation schemes
• Produce wireframes
• Establish user testing methodology and author test scripts
• Performed heuristic analyses
• Collaborate with Data Librarian to define site taxonomy
• Author the Time Inc. Interactive UI Guidelines
Projects: Enteratinment Weekly, Real Simple, Time Inc. Interactive UI Guidelines

Digital Designer, frog design
Dec. 2004 - Dec. 2005 | San Francisco

• Collaborated with team to design user interfaces for Web, Windows and Java applications
• Utilized stakeholder interviews and fieldwork to conceptualize interacton model
• Produced wireframes
• Designed look and feel, and visual styling for interactive products
• Designed original user interface icons, controls and widgets
• Presented deliverables to Clients
• Documented digital design guidelines
Projects: Hewlett-Packard, Hyperion Financial, Yahoo!

Senior Web Designer, iVillage.com
May. 2001 - Jun. 2003 | San Francisco

• Established information architecture
• Developed and maintained site maps
• Conducted product brainstorming and strategy
• Performed creative leadership for redesigns
• Managed West Coast design resources and timelines
• Directed two Web Designers
• Initiated iVillage's first user tests
• Authored user test scripts and questionnaires
• Moderated user tests
• Performed heuristic analyses
• Created interaction flows and use cases
• Designed wireframes
• Designed Astrology.com and ChartShop logos
• Defined look and feel and visual styling
• Created original artwork and user interface elements
• Supervised Web production to ensure design integrity
Projects: Astrology.com, ChartShop.com, Predictions, Astro.com

Web Designer, iVillage.com
Jan. 2000 - May. 2001 | San Francisco

• Designed Web pages based on established design guidelines
• Designed direct mail and banner advertisements
• Produced Web-ready graphics
• Hand coded HTML and CSS Web pages
Projects: Astrology.com, ChartShop.com

Production Designer, Aquent Partners
Oct. 1999 - Jan. 2000 | San Francisco

• Produced Web page designs based on templates and documentation
• Optimized volumes of Web-ready graphics under aggressive timelines
• Developed fastidious and efficient production and optimization habits
• Performed photo correction and image editing
Projects: Gap Inc., Idea Integration, Williams Sonoma

Interaction Design Consultant, Tobi Jo Creative
Jan. 2000 - Present | San Francisco | Maui | New York

• Lead small business brand development and creative direction
• Conceptualized information architecture and navigation systems
• Designed interaction flows
• Produced wireframes
• Supervised Junior Designers and Web Developers through production
• Performed heuristic analyses
• Directed and designed look and feel, typography and layout
• Designed logos
• Created original artwork
• Designed print collateral
• Presented deliverables to clients
Projects: Bank of America Capitol Partners of Europe, Blue Highway Design, Molstad Consulting, Impeccable Collectibles, Down to Earth Astrology, Dr. Haefs, Dr. Bonavia, Kanter Professional Management, Pioneer Road, TAJ Stone

Illustrator, Clairvision School
Jan. 1999 - Aug. 1999 | Sydney Australia

• Created 25 full-page, black and white illustrations for science fiction stories and learning materials

Information Architecture Interaction Design Illustration

Product strategy Design Management User Testing

Visual Design Documentation Heuristic Analysis

Macintosh and PC Photoshop CS Illustrator CS Fontographer HomeSite Word

FireWorks Flash Hand Rendering OmniGraffle Cascading Style Sheets Powerpoint

IconBuilder Visio Quark Xpress HTML Excel

North Carolina School of the Arts
Aug. 1993 - Jun. 1995, Winston-Salem, NC, Visual Arts Program Graduate