Résumé

INTERACTION DESIGN LEAD

Tobi Jo LeBron has over ten years of experience planning and prototyping award winning digital products. Her design process efficiently synthesizes business and user needs, bringing clarity to even the most complex user interfaces. She orchestrates qualitative user research to create design iterations over the product life cycle.
 

PROFESSIONAL EXPERIENCE

Interaction Design Consultant

• Guide the early design process: conduct stakeholder interviews and distill business needs into specific, prioritized product features
• Rapidly prototype design variations, present concepts to client and clarify interaction design direction
• Plan and execute qualitative research including heuristic analyses, user testing labs, competitive analyses
• Create detailed page layouts with final artwork and style definitions
• Partial client list: MyRecipes.com, MarthaStewart.com, EW.com, Blue Highway Design

 

Interaction Design Lead

• Team leader of 2009 MIN Award winning redesigns: SouthernLiving.com, CoastalLiving.com and CookingLight.com
• Planned and created all interaction design deliverables including site maps, interaction flows, and annotated wireframes
• Specialized in faceted search interfaces and semantic navigation systems
• Projects: People.com, EW.com, InStyle.com, Sunset.com, SouthernLiving.com, CookingLight.com

 

Senior Information Architect

• Collaborated with team members to create and present proposals and deliverables to clients
• Created sitemaps, interactive prototypes and wireframes
• Planned and coordinated focus groups and user testing labs
• Managed Junior Designers
• Clarified design direction through conducting stakeholder interviews, competitive analyses, and prioritization exercises
• Clients: Merrill Lynch, Capital One, Portfolio.com, Prudential Financial, T. Rowe Price, NBC/Universal

 

Senior Interaction Designer

• Designed interaction flows and wireframes for user generated content, user registration systems
• Conceived user testing methodology, authored user testing scripts, analyzed results
• Projects: EW.com, RealSimple.com, Time Inc. Interactive UI Guidelines

 

Digital Designer

• Collaborated with team to design user interfaces for Web, Windows and Java applications
• Utilized stakeholder interviews and fieldwork to conceptualize interaction models
• Produced wireframes and final screen designs including layout, color schemes, typography, original user interface icons, controls and widgets
• Presented deliverables to clients
• Projects: Hewlett-Packard, Hyperion Financial, Yahoo!

 

Senior Web Designer

• Lead all West Coast web design efforts, resources and timelines
• Managed two Junior Web Designers
• Established overall interaction model and navigation systems
• Initiated iVillage’s first user tests, authored user test scripts and questionnaires, moderated user tests
• Designed logos, color schemes, layout and typography, original artwork and user interface widgets

 

• Designed web pages, e-mail newsletters and banner advertisements
• Optimized volumes of Web-ready graphics under aggressive timelines
• Developed fastidious and efficient production and optimization habits
• Hand coded flat HTML and CSS Web pages

 

Education

New York University, Digital Media and Communication Student
University of North Carolina, Visual Arts Major
North Carolina School of the Arts, Visual Arts Diploma

 

Professional Development

Technology Skills: Adobe Illustrator, PhotoShop, InDesign, Visio, MicroSoft Office, HTML, CSS, Basic Flash
Affiliations: Mensa, Information Architecture Institute, Interaction Design Association
Specialties: Digital product strategy, interaction design, visual design, product definition, qualitative research, team leadership, client leadership
Industries: Publishing, lifestyle, entertainment, fashion, finance, computing, ecommerce