Human-centered design leadership for AI-driven enterprise platforms.

I cut through ambiguity to set clear platform-level strategy, then align teams to build out our shared vision for the future. My approach centers around empowering highly specialized enterprise users, with AI solutions that feels magical - not dehumanizing. 

Executive Brief

AI innovation
for Google Cloud
MY ROLE
  • Personally tapped by senior executives to lead GCP console’s AI and innovation lab. Driving vision and execution for platform-wide programs. Some work in this section is under NDA, so proprietary details are not included.
MY WORK
  • Cloud Hub (launched 2025) Cloud Hub is a new AI-friendly dashboarding system that centralizes critical metrics from 41 APIs into a single, customer-loved view. I was the head of design, guiding the work of 194 Googlers for its 0-1 definition, execution, and optimization. Press release | Official demo
  • Responsible & Ethical AI Founder and hands-on lead for GCP's first ethical AI program, focused on building trust in AI systems. Authored extensive thought-leadership, risk frameworks and guidelines. My public writing on AI Trust & Agency has reached over 170k readers on LinkedIn and Medium.
AI Code Refactoring Product, design and research lead for a new, experimental AI code refactoring tool. I partnered directly with Principal Engineers and Google Deepmind to built the end-to-end product strategy and design this market differentiator. Beta releases have garnered significant enterprise customer interest.
Full case study
Transformational
organizational leadership
THE CHALLENGE
  • I inherited a flat, 21-person multidisciplinary, global UX team unequipped to support the technically demanding Cloud Storage portfolio.
  • The Cloud Storage org suffered scathing product feedback, low UX team sentiment, and a stakeholder perception of UX as a black box.
THE TURNAROUND
  • Restructured the flat org into four managed pods, each owning resourcing, priorities, and stakeholder relationships within their scope.
  • Stood up a monthly executive interlock with Product and Engineering leadership and got UX OKRs onto the official roadmap for the first time.
  • Built the Storage User Voice program from scratch, reporting NPS, CSAT, and coded support verbatims to executives on a monthly basis. Earned buy in for engineering resources to fix top customer issues.
IMPACT


+11
NET PROMOTER SCORE (NPS)
My User Voice program correlated with +11 net promoter score lift.
21
MANAGER APPROVAL
After 1.5 years, my approval score was 94% and team retention rose to 100%.
+6%
CUSTOMER SATISFACTION
Customer Satisfaction scores increased 6% over 2 years. 
Full case study
Scaled systems
for SaaS and PaaS
CHALLENGE
  • Dozens of independent product teams were building redundant console experiences in silos, leading to a highly fragmented user interface and ease-of-use bottlenecks across Google Cloud Platform's 300+ products. 
STRATEGY
  • Tapping my expertise in design systems, I founded and led a new team that leveraged our existing design system to define and build standardized page-level Angular components for common core cloud journeys.

    Worked closely with product and engineering leads to canonize page-level patterns as the official method for implementing CRUD (create, read, update, delete) pages. Evangelized page-level patterns to earn pilot partners, and then they became evangelists for our work.

    Defined a rigorous metrics framework and aligned the approach and method with a dozen executive stakeholders. 
IMPACT


85
PERSON-YEARS SAVED
Each page-level pattern implementation saves two months, their sum use has saved 85 person-years.
192
Adopting projects
Page-level components now the de facto starting kit for new products, with 192 projects adopting them.  
4+
YEARS OF USE
Page-level components are a durable part of the design system, remaining integral for 4 years and running.
Full case study

About me

It's a privilege to meet you. 

And I do mean that sincerely. You see, I wasn’t supposed to be here. At least by societal norms, I wasn’t. Back when I was a kid, when I was waking up in a different town every few months, the only thing that was promised to me was the same chaos and poverty I had known all my life. And that’s why I know it’s a privilege to be here doing this work with you. 

I have drive, focus, resilience and above all, humanity. Growing up in poverty gave me the soul-deep knowledge of what it feels like to be dehumanized. I can feel it again now with certain attitudes toward AI. There are some who see the risks AI poses to humanity and think, “Oh well, that’s the cost of progress.” Well, I think “the cost of progress” is a poor excuse for the loss of one’s humanity. 

Those of us who are tech leaders have a responsibility to usher in technological progress that works in service to humanity. We are in charge of our future. We get to decide if we are going to design friendly helper robots or humanity-replacing overlords. 

I've made my choice. How about you? 
My full story
Aug 10, 2026 Don’t lose your shirt on AI tokens. Get your strategy right before you invest in GenAI. 60 upvotes · 3 comments Jun 8, 2026 Why traditional UI will never die GenUI is traditional UI on a very expensive conveyor belt. 159 upvotes · 4 comments May 21, 2026 With all due respect, Mr. Nielsen, you’re wrong. UX won’t be replaced by AI. We’ll be empowered by it. 1 upvote · 1 comment Apr 21, 2026 Build friendly helper robots, not a replacement for humanity. Move beyond AI frenzy toward designing responsible AI experiences that maximize human/AI collaboration. 430 upvotes · 10 comments Mar 14, 2026 How to grow a set (of responsible AI principles) Now, this is what I call principled. 191 upvotes · 5 comments Jan 14, 2026 To AI or not to AI? That is the question. Ranking AI product ideas against user needs, AI strengths and AI costs. 193 upvotes · 6 comments Dec 17, 2025 AI is the panacea. AI is the pandemic. A polarized conversation about artificial intelligence — and what design owes to it. 6 upvotes

Recognition & awards

I had the privilege of managing and mentoring Tobi during her time at Google, and she is one of the sharpest design leaders I have worked with. She combines strategic clarity with rigorous execution. She is particularly strong at managing through ambiguity, bringing structure and forward motion to problems that do not yet have a clear shape.

She builds trust quickly, and always listens genuinely. Any team or company fortunate enough to have Tobi will be stronger for her design and leadership talents, and her ability to guide a team toward design that is both inspired and built to last.

KATE LAWRENCE · SENIOR UX DIRECTOR · GOOGLE

Tobi has that rare blend of keen insight, bias toward action, and the ability to translate deep research into practical decisions. She took an ambiguous opportunity and rapidly built momentum around it, inspiring a team of contributors to develop new AI experience patterns, scalable frameworks, and grounded design principles. Respected by her peers, Tobi is a force multiplier, consistently making every team she's a part of more effective.

KIM REES · SENIOR UX DIRECTOR · GOOGLE

"Tobi is easily one of the most creative people I have ever had the pleasure of working with. As well as being exceptionally skilled and creative, she is a pleasure to work with."

Sr. Director · Apple

"A visionary that can work alone or in teams, with the remarkable and delightful ability to deliver a product that exceeds my original vision."

Customer Empathy Award

"She joined the agency's largest account at a critical juncture, integrating herself thoughtfully — providing space for legacy team members while infusing her own style and point of view."

Sr. Director, Global Brand · Ford

"Your generous sharing of information with all your colleagues has made a tangible difference in the way I approach highly ambiguous projects and UX strategy."

Mentee · Google Senior Designer
2025
Customer Empathy Award

Cloud Hub for Google Cloud Platform

2024
Cloud Impact Award

Migration Center for Google Cloud Platform

2009
Webby Award

CookingLight.com for Time Inc.

2009
Time Inc.

One design system applied across five website redesigns.