apple watch on right wrist

It’s been a while since I stalked the UPS truck. But my Apple Watch just came! It’s a deadline week. So here are just a few quick thoughts on my first week with the Apple Watch.

What it’s good for

Unboxing. Lush boxes nested inside each other, build the anticipation of holding the watch for the first time. Pairing the watch with my phone was one of the coolest nerd moments of my life, second to getting my first flip phone. Oh yes.


June 3, 2015 | Tobi Jo LeBron

How many times have you worked late hours when a deadline approached? In digital media, I've seen this happen so often that late nights are almost synonamous with web work. But it doesn't have to be that way. Make sure you're batching your work right from day 1 and you can avoid most of that stress of last-minute push. 

Break the work into batches to avoid an overly complicated launch.

When working on a big project, it’s hard to know how many features to include in each launch. I start with figuring out how much the design team can accomplish in six weeks, then base the scope on that. The six weeks of design is broken into three, two-week batches. If my design team takes about six weeks, the developers usually also take six weeks. More time than that and we’re looking at a potentially complicated launch.


May 23, 2013 | Tobi Jo LeBron

As you transition from designer to design leader, you’ll shift from working to impress the people above you to others working to impress you. Don’t forget to give a shout out for their great work.

May 16, 2013 | Tobi Jo LeBron

Designers at every level should know what his overall assignment is and how it fits into the big picture. Tell him what principles are guiding the design, how detailed his work should be and what volume of work he’s expected to produce.

May 16, 2013 | Tobi Jo LeBron

Designers at every level have a room to learn. Each time you meet with a designer, combine specific feedback with one design lesson. Specific feedback is stuff like: "move this button to left a...

May 16, 2013 | Tobi Jo LeBron