Product design leadership.
I am known for wrangling ambiguity into a clear user-centered vision, attainable milestones and business impact for multi-billion dollar organizations.
Design to increase revenue and decrease costs.
11 point increase in NPS for Google Cloud Storage
Leading UX for the Google Cloud Storage portfolio, I shaped the Ease-of-use program as a primary driver of NPS; under my leadership, the NPS for Google Cloud Storage increased from 21 to 32 over three years.
22% customer satisfaction score NYS Energy Authority
Leading UX for the NYS Energy Research and Development Authority (NYSERDA), my redesign improved the accessibility of information; user reports of being unable to find needed information dropped from 31% down to just 9%
34% adoption for Google Cloud Filestore
Leading UX for the Google Cloud Storage portfolio, by identifying and fixing long-ignored usability bugs in quota request flows, I drove a 34% increase in instance creation for Filestore.
“With less than 24 hours of heads up Tobi was able to present the [Google Project Name Redacted] vision to a bunch of product teams and go deep on every question they had. She got great feedback, took every concern to heart, and really inspired confidence in the product teams.”