Tobi Jo LeBron: User Experience Design, Leadership + Strategy
 
 

Thanks for stopping by.

I am an experience design leader who is dedicated to creating delightful digital products and services.

 
 
 
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20 years of love.

Lean. In.

I love what I do, because I get to feel like a hero. Every time I see someone struggle with technology, I think, "How would I make this better?"

My approach to designing better digital experiences is lean. The lean product development process—learn, build, measure, repeat—helps me shape nebulous ideas into an MVP + roadmap. It gets me and my team outside of our office so we can base our ideas on insights and not egos. 

More about me

 

 

 
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End-to-end
product + service design.

Selected Work

 
  Big City Agency Director   Group User Experience Director @ AKQA

Big City Agency Director

Group User Experience Director @ AKQA

  New York State Business Express   Service design for New York State.

New York State Business Express

Service design for New York State.

  New York State Energy Research + Development   2000+ page responsive redesign for clean energy government agency.

New York State Energy Research + Development

2000+ page responsive redesign for clean energy government agency.

  AARP   Vision prototype for the future of travel over age 50+.

AARP

Vision prototype for the future of travel over age 50+.


 
 
...one of the most talented UX designers I’ve worked with in my career. She is very strategic...and a champion of user-centered design.
— Principle, SY Partners
 

 
 

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Might as well say, 'hi."