I've been meaning to write about this topic for a while. When I first founded our firm, I was suprised to see there was a lot of excitement about the virutal office (yay!) bot not a ton of practical information about how to do it (eek!). Fast forward 4 years and I'm ready to dish my own version of dos and don'ts of the virtual office. 

May 13, 2016 | Tobi Jo LeBron

apple watch on right wrist

It’s been a while since I stalked the UPS truck. But my Apple Watch just came! It’s a deadline week. So here are just a few quick thoughts on my first week with the Apple Watch.

June 3, 2015 | Tobi Jo LeBron

How many times have you worked late hours when a deadline approached? In digital media, I've seen this happen so often that late nights are almost synonamous with web work. But it doesn't have to be that way. Make sure you're batching your work right from day 1 and you can avoid most of that stress of last-minute push. 

Break the work into batches to avoid an overly complicated launch.

When working on a big project, it’s hard to know how many features to include in each launch. I start with figuring out how much the design team can accomplish in six weeks, then base the scope on that. The six weeks of design is broken into three, two-week batches. If my design team takes about six weeks, the developers usually also take six weeks. More time than that and we’re looking at a potentially complicated launch.


May 23, 2013 | Tobi Jo LeBron

Designers at every level should know what his overall assignment is and how it fits into the big picture. Tell him what principles are guiding the design, how detailed his work should be and what volume of work he’s expected to produce.

May 16, 2013 | Tobi Jo LeBron

Designers at every level have a room to learn. Each time you meet with a designer, combine specific feedback with one design lesson. Specific feedback is stuff like: "move this button to left a...

May 16, 2013 | Tobi Jo LeBron